About Us
Our Vision: A world where every individual is empowered with a clear understanding of sustainability and where meaningful action is fun and accessible for all. Where it’s easy to be good stewards of our resources and to pass along a healthy planet to future generations.
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Our Mission: To provide data-driven insights and ideas. (We get nerdy so you don’t have to.) To raise awareness, build community, provide hope, and empower individuals to take action.
Our Core Values
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Inclusion: Everyone is welcome and every effort to live sustainably is recognized and celebrated.
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Gratitude: We operate from a deep foundation of gratitude - thankful for the gift of time on this planet and thankful for friends at home and across the world who care.
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Hopeful Realism: We believe that it is possible to live well and sustainably. We focus on solutions and bring hope through a deeper understanding of the ‘what’ and the ‘how’.
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Data-Driven: We are science-first and fact-focused.
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Accessibility: We make complex ideas understandable and actionable.
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Youth Empowerment: We are all stewards of this planet for future generations. We actively include young voices and future leaders.
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Community: We build networks of care, collaboration, and shared purpose.
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Creative Collaborations: The set of sustainability ideas is unbounded and there are creators and makers everywhere who want to help! We actively seek to engage them and help share their voices.
Our
Story
Possible's Origins
Possible's story began in 2018, when Lori wrapped up 26 years as an aerospace engineer and moved into climate tech. Lori's sister, Debbie, was a professor at a university and teaching counselling students how to help people with climate anxiety and climate grief.
Debbie would ask for help to bring her students some hope in and amongst the world's dire narrative around climate and sustainability. Lori regularly failed with her messaging, trying to explain that while a heavy lift was required to make better choices and solve for energy, climate and sustainability at the same time, the solutions were feasible ('just engineering') and affordable. And that like healing the ozone layer, putting catalytic converters into cars, and building water treatment infrastructure, we could still live well and that most things would cost just a little bit more after we finished cleaning up our mess so that we didn't leave it to future generations.
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Debbie waited patiently. Lori finally retired in 2025 and with her sister as well as a fabulous community of friends, set out to meet people where they are with compassion and the knowledge that we can solve this together.
