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The 2% Epiphany: Why This Is the Moment the Fog Lifts
Time and again, when humanity has solved a big challenge, it has followed the same script: we struggle in the fog for a long time, and then - suddenly - the path becomes obvious. That's where we are with climate change. Not because the problem got smaller, but because the fog has finally lifted. The climate science is unambiguous. Permanent carbon dioxide removal (CDR) is scaling and it's the backstop for the hard-to-decarbonize sectors. We have one of the most rigorous cost
Lori Guetre
4 days ago6 min read


Fresh Perspectives from a Social Justice Practicum with Possible by Design
Hi! 😊. I’m not new to caring about the environment and being concerned about what has been happening environmentally in the world. I’m certainly not new to recycling, having a reusable coffee cup, and doing “what I can” to bring about positive change with regard to these matters. I have been a lifetime hiker, skier, water-sporter (if that’s a word) and from childhood until the end of my undergraduate degree, also a track athlete where much of my training and competition was
Melanie Szirony
Mar 83 min read


The Complete Framework: How We Actually Solve This
We know how to solve climate change. Not "kind of." Not "maybe, if everything goes perfectly." We know. The science is settled, the engineering solutions exist, the economics are validated, and the pathway is visible from here to the finish line. Every layer of the solution - from the physics of the atmosphere to the label on your grocery shelf - is understood and within reach. What we've been missing is not a breakthrough. It's a complete picture. A way of seeing all the lay
Lori Guetre
Mar 713 min read


Un-Jargoning Climate Science: A Friendly Guide to the Ideas, Terms, and Acronyms We Use Most
Climate science is full of big concepts and acronyms that can feel overwhelming — but they don’t have to be. This guide unpacks the terms we use most at Possible by Design in clear, human language, helping you understand the ideas that shape climate action today. When we remove jargon, we remove barriers — and when we remove barriers, we unlock agency.
Lori Guetre
Feb 239 min read


Finding Hope with Possible by Design
There actually is hope for our planet, and I am glad you have found us so you can be part of this community - it is good for you, and good for our world. My name is Debbie Clelland, and I am “The Counsellor Sister” (with the Possible By Design Founder, Lori, being “The Engineer Sister”). I am very proud to be on the Advisory Board at Possible By Design. I have spent my 30-year career in British Columbia, Canada as a Clinical Counsellor and Professor in a Master’s Degree pr
Debbie Clelland
Feb 144 min read


We Flipped the Lens on Global Emissions - and Built Something New
What happens when you trace every tonne of global emissions from its source to its final use? A clearer picture of our real climate impact - and where our choices matter most.
Lori Guetre
Feb 116 min read


Answering the Big Origin-Story Questions
Why we built Possible by Design - and the five questions we're asked most about our origin story.
Lori Guetre
Jan 228 min read
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