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Alberta Just Approved a Project That Will Emit About 100 Million Tonnes of Greenhouse Gases In Its Lifetime. Here's What We Could Build Instead.
Alberta's new $4.6 billion natural gas plant is the rational choice for its developer under current rules - and, by our calculations, the most expensive path to Canada's 2050 net zero commitment. Here's what we could build instead.
Lori Guetre
Jul 286 min read


Net Zero In Law. Not Yet in Regulation.
Seven major economies have legislated net zero. The regulations that would actually deliver it are missing in every one. We analyzed 15 jurisdictions covering 84% of global emissions. Bucket C is empty. Almost. Here's what closing the gap takes.
Lori Guetre
Jun 307 min read


Choosing a healthy and climate-friendly small appliance shouldn’t be difficult!
What started as a simple search for an air fryer turned into an unexpected deep dive into climate literacy, health considerations, and the psychology of decision‑making. This post explores how coping styles, values, and solid information can transform an everyday purchase into an empowering, hope‑based climate action.
Melanie Szirony
Jun 106 min read


What We Told Ottawa About Canada's Sustainable Development Strategy
Canada's net-zero target is legally binding. The regulations beneath it don't add up. Here's what we told Ottawa about closing the gap - and the four mechanisms that do it without new spending.
Lori Guetre
May 146 min read


Building Awareness at a Local Farmer’s Market, and Making Spring Veggie Soup!
A weekend at Vancouver’s farmers’ markets sparked honest conversations about sustainability, local food practices, and climate awareness - plus a delicious spring vegetable soup inspired by a $15 haul.
Melanie Szirony
Apr 173 min read


Canada Just Set a New Global Benchmark for Permanent CDR Procurement
Canada has just done something no other country has done at this level of technical rigour, scientific alignment, and policy clarity. On March 12, Canada quietly released the first government procurement instrument anywhere in the world designed to offset hard-to-abate operational emissions with permanent carbon dioxide removal. It deserves real recognition.
Lori Guetre
Apr 155 min read


Twelve Cents
Amara is eight years old and she knows the names of clouds. This year the clouds have been wrong. On the other side of the world, a man orders coffee every morning on his way to work. He would have paid twelve cents more. Nobody asked.
Lori Guetre
Apr 14 min read


Choosing Sustainable Food: Affordability vs Nutrition vs Environmental Impact
Choosing sustainable food can feel overwhelming when affordability, nutrition, and environmental impact pull in different directions. This post explores how health and climate literacy can make everyday choices feel more manageable - and why clear carbon‑footprint labels would empower all of us to shop with confidence.
Melanie Szirony
Mar 265 min read


Climate Action Didn't Fail. The Math Wasn't Ready.
For three decades, climate action stalled — not because people didn't care, but because three reasonable fears kept them quiet. This problem is too big to solve. It will make my family poorer. And others won't act anyway. All three fears turn out to be answerable. The answers are new - and most people haven't heard them yet. That changes now.
Lori Guetre
Mar 265 min read


The 2% Epiphany: Why This Is the Moment the Fog Lifts
Time and again, when humanity has solved a big challenge, it has followed the same script: we struggle in the fog for a long time, and then - suddenly - the path becomes obvious. That's where we are with climate change. Not because the problem got smaller, but because the fog has finally lifted. The climate science is unambiguous. Permanent carbon dioxide removal (CDR) is scaling and it's the backstop for the hard-to-decarbonize sectors. We have one of the most rigorous cost
Lori Guetre
Mar 156 min read


Fresh Perspectives from a Social Justice Practicum with Possible by Design
Hi! 😊. I’m not new to caring about the environment and being concerned about what has been happening environmentally in the world. I’m certainly not new to recycling, having a reusable coffee cup, and doing “what I can” to bring about positive change with regard to these matters. I have been a lifetime hiker, skier, water-sporter (if that’s a word) and from childhood until the end of my undergraduate degree, also a track athlete where much of my training and competition was
Melanie Szirony
Mar 83 min read


The Complete Framework: How We Actually Solve This
We know how to solve climate change. Not "kind of." Not "maybe, if everything goes perfectly." We know. The science is settled, the engineering solutions exist, the economics are validated, and the pathway is visible from here to the finish line. Every layer of the solution - from the physics of the atmosphere to the label on your grocery shelf - is understood and within reach. What we've been missing is not a breakthrough. It's a complete picture. A way of seeing all the lay
Lori Guetre
Mar 713 min read


Un-Jargoning Climate Science: A Friendly Guide to the Ideas, Terms, and Acronyms We Use Most
Climate science is full of big concepts and acronyms that can feel overwhelming — but they don’t have to be. This guide unpacks the terms we use most at Possible by Design in clear, human language, helping you understand the ideas that shape climate action today. When we remove jargon, we remove barriers — and when we remove barriers, we unlock agency.
Lori Guetre
Feb 239 min read


Finding Hope with Possible by Design
There actually is hope for our planet, and I am glad you have found us so you can be part of this community - it is good for you, and good for our world. My name is Debbie Clelland, and I am “The Counsellor Sister” (with the Possible By Design Founder, Lori, being “The Engineer Sister”). I am very proud to be on the Advisory Board at Possible By Design. I have spent my 30-year career in British Columbia, Canada as a Clinical Counsellor and Professor in a Master’s Degree pr
Debbie Clelland
Feb 144 min read


We Flipped the Lens on Global Emissions - and Built Something New
What happens when you trace every tonne of global emissions from its source to its final use? A clearer picture of our real climate impact - and where our choices matter most.
Lori Guetre
Feb 116 min read


Answering the Big Origin-Story Questions
Why we built Possible by Design - and the five questions we're asked most about our origin story.
Lori Guetre
Jan 228 min read
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