Advocacy Ideas
Ideas that help governments, companies, and communities move faster - together
Small actions matter, and when we put our voices together, the impact multiplies. Clear, confident advocacy helps governments and companies move faster, lower costs, and build solutions at scale.
At its heart, advocacy is just asking for smart design: simple rules that make climate progress pragmatic, transparent, and more affordable.
This section brings together globally-relevant, science-aligned advocacy ideas that can be used in any jurisdiction. These ideas are designed to be simple, hopeful, and actionable.
Each idea gives you:
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a clear explanation of the problem
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why it matters
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what governments can do
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what companies can do
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what individuals can do
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estimated impact
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easy-to-use template emails to reach out to a government representative, a company, or others in your community
If you support all four ideas, you'll find combined template letters for individuals, companies, and government representatives at the bottom of the page.
To help make these ideas concrete, some pages include a case study using Canadian data and a downloadable, two-page briefing note - but the ideas themselves are universal. Adapt them to your context, share them widely, and help accelerate change.
A Complete Set of Four Actions
The four ideas below work together as a complete system. Each one addresses a different part of the climate puzzle:
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Climate Footprint Labels → information to empower informed choices
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Abatement Pathways → standards that unlock science-aligned solutions
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Geo Zero Products → enable trusted, sustainable choices
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Regulate All Emissions → a clear, predictable path to zero
On their own, each idea helps. Together, they unlock the lowest‑cost, most practical path to climate progress - without requiring new science, new technology, or new spending.
Why These Four?
These four ideas create the information, standards, products, and regulatory backbone that allow climate progress to accelerate quickly and affordably.
They are the complete set - the smallest number of decisions that unlock the largest impact.
We’ve made transitions like this before: cleaning up smog, healing the ozone layer, phasing out lead. Small upgrades that made the world cleaner. These four ideas follow the same pattern: simple standards that fill the gaps and provide transparency, with big benefits for everyone.
You're Part of Something Real
Every letter adds to a growing signal. Change often begins with people like you - in communities near and far - deciding that asking matters. When that signal builds, decision‑makers notice. You’re not just calling for change, you’re helping shape the conditions that make it possible.
If you’ve taken action - written a letter, contacted a company, or started a conversation - please share it through your daily Atlas contribution. Tell us what you did, who you reached out to, and where you’re writing from. Your action becomes part of the Your Ideas page, where a clearer picture of who is acting, and where, is slowly coming into focus.
Formal Submissions
Possible by Design's advocacy ideas inform substantive submissions to government consultations and procurement processes. These submissions are public, on the record, and available for citation, reuse, and reference. See: Formal Submissions